Peychaud’s
2021
Client:
Cure Co.
Brand Identity, Menus, Website, Ephemera
Client: Cure Co.
The company played a crucial part in the war effort, supplying motorcycles to the British armed forces during both World Wars. During WWII it was commissioned by the War Department to make a model which became known as the ‘Flying Flea’. This was a nickname for the lightweight 125cc motorcycle designed to be dropped by parachute in cages for airborne troops to use on the ground. Behind the enemy lines it proved to be the agile, easy and tough companion for delivering messages and transporting soldiers, and it soon became a legendary part of military history.