Material Institute

2019, 2021
Client: MONA Museum

Brand Identity
Website
Posters
Print Layout
Sub-Brands

Material Institute is a nonprofit arts center created and funded by MONA Museum of Old and New Art, expanding access to resources for a new generation of New Orleans artists. Housed in a former auto repair shop, its architectural renovation speaks to the institute’s community roots in the Ninth Ward and the contemporary artistic vision of its founders.

The identity is centered on a background structure that showcases the artists and their creativity. Drawing inspiration from Black Mountain College, we used minimalism, geometry, and color theory in a modular system.

As the institute grew, individual programs developed distinct voices. The Embassy, with its bold headlining acts, required a logotype to match.

The Embassy is the recording studio at Material Institute. it was launched as an independent project some years earlier, and Material Institute grew out of it’s success.

The Recording Artist Residency is a cost-free, year-long program designed to further the creative and professional development of musical artists from New Orleans.