Bellegarde Bakery

2015
Client: Bellegarde Bakery

Brand Identity
Packaging
Merch

Bellegarde Bakery was built from scratch by Graison Gill in a small storefront in Central City, New Orleans. His focus on naturally leavened sourdough set them apart, and the best restaurants in the city continue work with the bakery.

The work came out of a need for a recognizable brand and icon while maintaining the bakery’s direct, anti-corporate ethos. Brown paper delivery bags were used as the primary surface, with invoices taped directly onto them. Removing the invoice reveals a hand-painted millstone pattern underneath. Restaurants left the bags visible to guests, and the packaging became the brand.

When new opportunities took Graison to London, he sold the bakery to his staff. Now employee-owned, the business has expanded into flour, pasta, and a cafe.